The Netherlands is a prosperous country and we have a lot of choice in products. The disadvantage of this prosperity is our moral commitment to make something of our life, to live life the fullest. This moral commitment lays a pressure on people. Everybody around us is striving for perfection. To gain this perfection we want to make the right choices. In my blog article of 1 march you could have read that we disappoint ourselves when making choices.
The amount of awareness a user has of his needs and the way he wants to fulfill these needs are important to make the choice easier. Therefore he creates a certain freedom. But how does a user knows what he wants? This is a lifelong quest.
I used the needs scheme of professor Manfred Maxneef to find out my needs. But not only your own needs are a motivation to make a choice, an external reward can influence your choices as well.
The amount of awareness a user has of his needs and the way he wants to fulfill these needs are important to make the choice easier. Therefore he creates a certain freedom. But how does a user knows what he wants? This is a lifelong quest.
I used the needs scheme of professor Manfred Maxneef to find out my needs. But not only your own needs are a motivation to make a choice, an external reward can influence your choices as well.