Last month you read my article about recycled fibres and how you can design with them. This article is about the way users perceive items made from recycled materials and which factors qualify the acceptance of a product. The information in this blog article is derived from a research done by Saxion and fits very well with my view on users’ needs.
Multiple factors define the perception of the user of which the following four are dominant:
Multiple factors define the perception of the user of which the following four are dominant:
- Type of person
- Type of product
- Material
- User context
Type of person
During the research the BSR model is used. (brand strategy research model)
This model shows different human types, the model is shown at the top of this article.
Type of product
Whether a recycled content will succeed as a textile product depends also on the type of product. Whether it is a curtain, a bag or underwear for example.
A survey was held with 108 persons on products made with recycled content.
Overall conclusions
During the research the BSR model is used. (brand strategy research model)
This model shows different human types, the model is shown at the top of this article.
Type of product
Whether a recycled content will succeed as a textile product depends also on the type of product. Whether it is a curtain, a bag or underwear for example.
A survey was held with 108 persons on products made with recycled content.
Overall conclusions
- For a lot consumers recycling isn’t a factor when choosing a product, but...
- When they know it is recycled it is of importance
- An average consumer cannot see if a material is recycled, it must be told!
- People from the red and green world accept recycled material the quickest, but...
- From a different drive
- The consumer doesn’t like recycled content for materials that are on their skin.
Design for Red Material
| Design for Yellow Material
|
Design for Blue Material
| Design for Green Material
|
In the scheme below you will find what highly influences the perception and acceptance of a product by the consumer.For which type do you want to design? And why?
Click here for the link to the Dutch research of Saxion.
Research done by:
Research done by:
- Ernst-Jan Goedvolk,
- Niels Moshagen
- Caro van Laak
- Mart Holle
- Karin van Beurden